Every entrepreneur, myself included, harbors a fear deep in their core. For some, it's a fleeting shadow; for others, a constant companion. This isn't just about numbers on a tag; it's a soul-deep interrogation: Am I good enough? Is what I'm offering worth it?

In an era where swiping left is easier than saying "no thanks," and ghosting is the new "goodbye," we've stumbled into a digital dilemma. Social media has turned us into keyboard snipers, but when the screen goes dark, we're real-life pushovers, shrinking at the slightest hint of confrontation.

In 1975 (long before many of us were even born) Pepsi hit on one of the most brilliant marketing strategies ever created. They introduced The Pepsi Challenge, with the sole intent of knocking Coke, the 800 lb. gorilla, out of the ring.

There’s no easy way to say this, but I’m not going to apologize for the bluntness of it.

Stop being so lazy.

Funny aside, I wanted to write “stop being so lazy when it comes to your business”. And then realized it also covered careers, so I pondered what to write. Then I decided people need to stop being lazy. In general. STOP IT.

Here’s what I absolutely know for sure about being an entrepreneur: it will be different than you think. It will be harder than you can imagine. It will take longer than you believe, but it will turn out better than you could ever have hoped for.

If you don’t quit when the beginner's energy dissipates and it gets really frickin’ hard.

Success in business isn't about the flashy "must-haves" like waking up at 4AM, spending big on coaching, or timing social media posts perfectly. Nor is it about cold calls, amassing a huge online following, or writing bestsellers. What truly matters is having a robust sales strategy, focused execution, a smart marketing plan, understanding your target market, expertise in your field, sound financial management, and resources for continuous learning and growth, including solid copywriting. These fundamentals, not the glittering extras, are the real drivers of business success. 🚀💼

There are seasons when being an entrepreneur is so damn hard that I find myself questioning everything.

Every decision.

Every action.

Every conversation.

Myself.

Social media planted its roots in 2003, marking the year both LinkedIn and MySpace emerged onto the scene. Boldly, without a single drop of regret in my voice: social media might just be the biggest trainwreck to hit society. What started as a playground for harmless vanity—comparing ourselves to our high school rivals, creeping on ex-partners, or cringing at Aunt Veronica's digital faux pas—has morphed into a colossal time-suck. It's become a breeding ground for mind-numbing scrolling, rampant censorship, and dizzying disinformation campaigns. And that's just for the everyday user.

At 211 degrees water is considered hot. One degree more and it’s boiling. One degree is the difference between very hot and generating enough force to power machines.

When it comes to our lives, how frequently do we strive for 212 degrees. Are we even aware of what 212 degrees feels like?

Or - how to turn your business into a money magnet instead of a money repellant.

I cannot tell a lie (well, actually I can lie really well, but I am NOT going to lie to you, ever. Pinky swear promise). When I started my business, I had never even heard of business friction. I didn’t know it was a thing.