Why I Love Being An Expert At Building A Frictionless Business
Or - how to turn your business into a money magnet instead of a money repellant.
I cannot tell a lie (well, actually I can lie really well, but I am NOT going to lie to you, ever. Pinky swear promise). When I started my business, I had never even heard of business friction. I didn’t know it was a thing.
Let’s define friction because I know not everyone is familiar with this concept. Friction could be known as Obstacles, Hindrances, Barriers, Bottlenecks, Impediments, Roadblocks, Hiccups, Stumbling Blocks, Challenges, Setbacks, Complications, Snags, Interference, Resistance, Constraints, Blockages, Disruptions, Inefficiencies, Delays, or Drag.
Taking your business website as an example, we can dive deeper. A frictionless website is the digital unicorn we’re all chasing, knowingly or not. Picture this: a website so slick and seamless, visitors glide from landing page to checkout faster than you can say "charge it." It’s the web equivalent of sitting down on the world's most comfy sofa — so inviting that once you settle in, you might never want to leave.
Creating a frictionless website doesn’t just happen; it’s crafted. Every link, button, and piece of text is a VIP escort for your customer's journey, removing every roadblock and ditching every detour. It's about laying out the red carpet straight to “OH, HELL YES” town.
Imagine navigating a site where your only impulse is to click 'buy' – no pesky chat boxes or confusing menus. It’s about creating a space where clarity reigns, and the only surprises are delightful (like discovering free shipping).
So, what is a frictionless website? It’s your digital storefront polished to such a gleam that it turns visitors into customers and skeptics into evangelists. It’s your business’s most persuasive salesperson that never takes a day off (and doesn’t demand commission!).
Crafting a frictionless website means engineering moments of effortless decision-making. In a world where attention is gold, making it easy for people to invest in what you offer isn’t just smart – it’s essential.
Friction isn’t confined to websites. It’s in your offers, processes, branding, and even team members — anywhere that disrupts a customer from giving you money. Helping small business owners navigate this energizes me because I want them to win.
Rewind to March 2020, when the world was uncertain, yet big box stores thrived while over 400,000 small businesses closed in just the first three months. So yes, helping small business owners win is paramount to me.
Another reason I’m passionate about building frictionless businesses is that not enough coaches or gurus are focusing on this crucial area. My dedication allows me to help entrepreneurs significantly boost their bank accounts.
Interested in making your business frictionless? Let’s chat.
xoxo
Julie
Unfiltered Business Advice & More Laughs Than Your Mom's 'Accidental' Texts to the Group Chat